Q SWOT Analysis Example You will find an extensive introduction to SWOT in Module Three and an example below. There are also extensive resources available online, including videos in YouTube. Your SWOT should contain no less than five factors in each of the four categories. If you cannot identify 5-6 legitimate factors for each category you may not have given your product or service adequate consideration and thought. You will also create a SWOT action plan. SWOT Action plan The concept behind a SWOT Action Plan is that, as business managers, we like to get things done! Our job is to fix problems and capitalize on opportunities. SWOT is a very useful tool for analyzing our business and the business environment (see Module 2 for more on this). However, the best analysis is useless without action to apply the information. The SWOT action plan does just that. It apples the information you uncovered in your analysis. You will select ONE item from each of the four categories and write a very brief action planned based on the following: Strength: What will you do to take advantage of this strength? How will you make the most of it? Weakness: What will you do to minimize the negative impact on your business? Opportunity: Much like a strength, how will you capitalize on this opportunity? How can you use it to generate revenue, build you brand or improve your competitive position? Threat: How will you avoid this threat or minimize its impact on the business? You will find an example of what is expected for your Action Plan below. SWOT Example NOTE: You have the option to vary your layout, format, use of color and other stylistic devices. This is ONLY an example, however the use of chart of some type is required. SWOT ANALYSIS: LEO TREK Leo Trek is a student owned and operated business located near Saint Leo University. The firm provides small van transportation on Thursday through Sunday to high demand locations in Hillsborough and Pasco counties, such as Wiregrass, The Grove Shopping Center, downtown Dade City and Ybor City. The firm aims to reduce student driving, thus providing a safer campus, while generating revenue and creating student employment. INTERNAL Strengths Weaknesses Increases student safety Limited experience of management team Provides economical transportation Low capital reserves High demand among students High liability Parental support Driver unreliability Perceived as being “green” Fleet is used and requires maintenance EXTERNAL Opportunities Threats Increasing insurance rates for young drivers Low barrier to entry Student demand for other stops Students prefer flexibility of their own cars The university limiting cars for freshmen Limited student budgets Pressure and concern from parents Regulation limiting the firm’s services Student perception of the service Student perception of the service Action Items: As a result of this SWOT analysis, The Leo Trek team has identified four areas requiring particular attention. A key Strength is the positive perception this service will have among Saint Leo parents. Driving is always a concern for parents, especially during “party time weekends” and we believe that they will be willing to pay a reasonable fee to our firm to relieve that anxiety. A Weakness of particular concern is the firm’s liability. This is inherent in any firm providing transportation, and of particular concern given the youth of our drivers. We plan to minimize this Weakness with driver screening, regular training and insurance. We believe an important growth Opportunity is student perception of the service. If we can properly promote the service as being convenient, safe and “cool” we can leverage the natural buzz found on any campus and expand our ridership. The Threat that most concerns the Leo Trek team is lack of scheduling flexibility. While our vans will run regular schedules, allowing students to plan their trips, we lack the spontaneity of being able to go “where you want, when you want”. This will be hard to minimize as the vans can only travel so often, however we believe we can offset the inconvenience with advertising emphasizing safety and fun. Groceries-2-Go SWOT Analysis